My Digital Marketing Skills
1. Meta Ads
I have hands-on experience with Facebook and Instagram advertising, including campaign setup, audience research, retargeting, campaign optimization, creative testing, budget management, and conversion-focused advertising.
I also understand advertising across the WhatsApp and Messenger ecosystem and how these channels can support lead generation and customer communication.
2. Google Ads
My Google Ads skills include Search Ads, Display Ads, YouTube Ads, Performance Max, Demand Gen, remarketing, keyword research, audience targeting, conversion tracking, and campaign optimization.
My approach focuses on improving important performance metrics such as CTR, CPC, Conversion Rate, CPA, ROAS, and ROI.
3. TikTok Ads
I understand how to use TikTok Ads for awareness, engagement, traffic, lead generation, and conversion campaigns, with particular attention to creative testing and audience behavior.
4. LinkedIn Ads
I can work with LinkedIn advertising for B2B marketing, including professional audience targeting, lead generation campaigns, and reaching decision-makers based on job roles, industries, company information, and professional characteristics.
5. X (Twitter) Ads
I have knowledge of X Ads for audience targeting, awareness, engagement, website traffic, and conversion-oriented campaigns.
6. SEO
My SEO knowledge covers keyword research, search intent analysis, on-page SEO, technical SEO, content optimization, internal linking, Google Search Console, and organic growth strategies.
I focus on creating SEO strategies that improve search visibility, relevant organic traffic, keyword rankings, and long-term website performance.
7. WordPress Web Design
I can design and manage WordPress websites and landing pages with a focus on usability, SEO structure, conversion optimization, and digital marketing requirements.
8. Meta Pixel & Tracking Setup
I understand Meta Pixel implementation and event tracking to measure important user actions and improve advertising optimization.
9. Server-Side Tracking
I have knowledge of server-side tracking to improve the reliability of conversion measurement and reduce tracking limitations caused by browser restrictions and privacy changes.
10. Conversion API
I can work with Meta Conversion API (CAPI) to send conversion events from the server and strengthen the connection between advertising platforms and business conversion data.
11. Google Tag Manager
I use Google Tag Manager (GTM) for implementing and managing tracking tags, triggers, variables, and conversion events without requiring frequent website code changes.
12. Google Analytics 4
I understand GA4 data analysis, event tracking, traffic sources, user behavior, conversions, and campaign performance measurement to support data-driven marketing decisions.
13. Lead Generation
I have experience with B2B and B2C lead generation, including prospect research, audience targeting, lead qualification, landing pages, paid advertising, and conversion-focused campaigns.
14. Email Marketing
I have experience with Mailchimp-based email marketing, including campaign creation, audience management, email content, segmentation, and performance monitoring.
15. Sales Funnel
I understand how to build and optimize sales funnels from awareness to consideration and conversion, including TOFU, MOFU, and BOFU strategies.
16. Data-Driven Marketing Strategy
I believe effective marketing should be based on data rather than assumptions. I analyze campaign performance, audience behavior, conversion data, and key performance indicators to make better marketing decisions.
17. Social Media Management
My social media management skills include content planning, content calendars, audience engagement, social media strategy, post management, creative coordination, and performance analysis.
18. Canva Design
I use Canva to create social media graphics, advertising creatives, promotional materials, presentations, and marketing visuals.
19. Video Editing
I have practical experience with Filmora video editing for social media content, advertising videos, promotional videos, and short-form marketing content.
20. Microsoft Office
I am comfortable working with Microsoft Excel, Microsoft Word, and Microsoft PowerPoint for data management, reporting, documentation, presentations, and marketing-related tasks.
21. Content Writing & Creation
I can create marketing content, social media content, advertising copy, website content, SEO content, and promotional materials based on audience intent and marketing objectives.
22. Google Search Console
I use Google Search Console to monitor search performance, indexing, search queries, keyword visibility, technical issues, and organic website performance.


